Services Work About Blog Book a call

Bilingual UX Writing · CX Content Design · Cultural Localization

Your product,fluently.

19+ Products shipped across MENA
001What we do
Get a Free Consultation

Most Arabic-speaking users know when they're being translated at. They feel the distance between the product and the people it was built for. We close that gap.

002The Tybo difference
Localization is a design challenge, not a translation task.
Years bilingual UX expertise 10+
Products shipped across MENA 19+
Languages written natively 2

Most agencies swap words. We design for people. Tybo is a lean team of senior specialists who believe the most successful products are the ones that remove friction through language. That belief extends beyond the UI. It covers every moment a product speaks: the onboarding screen, the error message, and the support email sent at 2am.

Read our philosophy
003View all case studies →

Selected work

Bilingual banking content system for a Gulf retail bank

Building the language of trust

A GCC retail bank needed one voice across five products and four writing teams. What they had was five different dialects of the same confusion.

Industry
Banking · Fintech
Result
1 voice · 5 products
01
Egyptian Arabic transportation content from Cairo

Finding the Egyptian voice

The app worked. But in a city of 21 million people who speak one of the world's most expressive Arabic dialects, "working" was not enough.

Industry
Transportation · Ride-hailing
Result
−31% driver drop-off
02
"The Arabic finally felt like something a real person wrote for a real person. Our design team stopped debating copy and started shipping."
Head of Product · Digital Banking, UAE
004What we do

Our services

01

Bilingual UX writing

Onboarding · Microcopy · Error states

 02

CX Content Design

Post-conversion journeys · Retention copy · Support flows

 03

Cultural Localization

Beyond translation · MENA-native voice

 04

Content Systems

Style guides · Scalable design systems
005
"The Arabic finally felt like something a real person wrote for a real person. Our design team stopped debating copy and started shipping."
Head of Product · Digital Banking, UAE
"We'd worked with localization vendors before and always ended up fixing their work ourselves. Tybo was different from the first deliverable."
CEO · B2B Restaurant Platform, Riyadh
"They came to the first call with a diagnosis before we'd even briefed them properly. The tone of voice guide they built is the single most-referenced document on our product team."
UX Lead · Ride-hailing Platform, Cairo
006All articles →

From the studio

What is UX writing? A complete beginner’s guide

Can a single word completely transform the user experience? Discover the concept of **UX Writing** in this comprehensive guide, its importance, the key skills of a UX Writer, and the tools they use, along with practical examples that illustrate the difference between beginner-level and professional UX Writing.

→ Localization

Arabic Internet: The Opportunity Inside the Gap

Arabic is among the world's five most spoken languages, the official language of 22 countries, and accounts for under 3% of all content on the internet. That is not a linguistic problem. It is a product problem.

→

Ready to speak
their language?

Whether you're launching an MVP or scaling an enterprise platform, let's ensure your product doesn't get lost in translation.

Book a call

© 2026 Tybo · All rights reserved

Privacy Terms FAQ EN العربية
Chat with us