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Bilingual UX Writing · CX Content Design · Cultural Localization

Your product,
fluently.

Most Arabic-speaking users know when they're being translated at. They feel the distance between the product and the people it was built for. We close that gap.

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10+ Years bilingual UX expertise
19+ Products shipped across MENA
2 Languages written natively
Bilingual UX Writing CX Content Design Arabic Localization Content Systems MENA + Global Fintech SaaS Bilingual UX Writing CX Content Design Arabic Localization Content Systems MENA + Global Fintech SaaS

Selected work

Products we've shaped

View all case studies →
Bilingual banking content system for a Gulf retail bank
01 · Banking · Gulf Region

Building the language of trust

1 voice · 5 products · 4 squads

Egyptian Arabic transportation content from Cairo
02 · Transportation · Cairo

Finding the Egyptian voice

−31% driver onboarding drop-off

What we do

Our services

01

Bilingual UX writing

Onboarding · Microcopy · Error states

02

CX Content Design

Post-conversion journeys · Retention copy · Support flows

03

Cultural Localization

Beyond translation · MENA-native voice

04

Content Systems

Style guides · Scalable design systems

Designer reviewing bilingual UI screens in the Tybo studio

The Tybo difference

Localization is a design challenge, not a translation task.

Based in Dubai · Founded to bridge global standards and MENA culture

Most agencies swap words. We design for people. Tybo is a lean team of senior specialists who believe the most successful products are the ones that remove friction through language. That belief extends beyond the UI. It covers every moment a product speaks: the onboarding screen, the error message, and the support email sent at 2am.

Design, not translation

We design for people, not just swap words across languages

Dubai-based

Global product standards meet Middle Eastern cultural expectations

Senior specialists

A lean team. No outsourcing. Every project in experienced hands

Language as UX

The most successful products remove friction through language

Read our philosophy →
"The Arabic finally felt like something a real person wrote for a real person. Our design team stopped debating copy and started shipping."

Head of Product · Digital Banking, UAE

"We'd worked with localization vendors before and always ended up fixing their work ourselves. Tybo was different from the first deliverable."

CEO · B2B Restaurant Platform, Riyadh

"They came to the first call with a diagnosis before we'd even briefed them properly. The tone of voice guide they built is the single most-referenced document on our product team."

UX Lead · Ride-hailing Platform, Cairo

Thought leadership

From the studio

All articles →

What is UX writing? A complete beginner’s guide

Can a single word completely transform the user experience? Discover the concept of **UX Writing** in this comprehensive guide, its importance, the key skills of a UX Writer, and the tools they use, along with practical examples that illustrate the difference between beginner-level and professional UX Writing.

Localization

Arabic Internet: The Opportunity Inside the Gap

Arabic is among the world's five most spoken languages, the official language of 22 countries, and accounts for under 3% of all content on the internet. That is not a linguistic problem. It is a product problem.

Ready to speak
their language?

Whether you're launching an MVP or scaling an enterprise platform, let's ensure your product doesn't get lost in translation.

Chat with us